Launching today at INDIE, our inaugural influencer capsule collection! We are so excited to have worked with Emily from the local blog What Emily Said to help her through her green beauty switch- and in turn she gives us her authentic experience (the highs AND the lows). 

Emily says "This is not a joke, despite it being the first of April. Many of you know that I've been working closely with Indie Apothecary over the last six months or so to make a conscious effort to migrate my beauty products to eco-friendly, small batch products...

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"Time for a really honest confession: I struggled hard with my Indie Apothecary pick for February! Part of the struggle with switching over to chemical-free beauty and skincare products is getting used to new textures, new formulas, and a new routine. Thinking of making the switch? Now let's get into the nitty gritty on this month's picks..." - Emily.

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One of the most common things I hear from people is: "Where do I start?". Its a truth shared by women around the world: Your beauty cabinet is a curated collection of products that you chose to make yourself feel beautiful. You curated that cabinet so carefully, full of products made to tighten, brighten, pucker, smooth out- and most importantly, give you that confidence you just don't feel until you spend that hour in the bathroom. Read More

I mentioned in this post that I was making an effort to be more aware of what I was putting on and in my body. This has proven to be a challenge, but the more aware I am of what I'm consuming and the more I talk with others about it, it seems that I'm not alone in this journey.

Everything INDIE stands for is important to me. I'm making an effort to become a conscious consumer with all my purchases.

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I've typically had a pretty carefree take on life. Live for today, don't take anything too seriously, work hard play hard, love my people. 

And then I started raising little humans. Everything about my approach on life and how we lived changed. I had to know what was in my products, and how it was affecting our health. 

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